http://www.dmnews.com/ipad-app-ad/topic/14661/ Articles tagged with iPad App Ad from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Ralph Lauren's New York Times iPad ads are heavily interactive, featuring new content and elaborate e-commerce elements. Direct Marketing News speaks with both Todd Haskell of the Times and Eric Litman of Medialets. http://www.dmnews.com/the-evolving-complexities-of-interactive-tablet-ads/article/254087/ Thu, 09 Aug 2012 19:08:23 GMT Ralph Lauren's New York Times iPad ads are heavily interactive, featuring new content and elaborate e-commerce elements. Direct Marketing News speaks with both Todd Haskell of the Times and Eric Litman of Medialets. Direct Marketing News AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. http://www.dmnews.com/brands-weigh-premium-price-tag-of-rich-media-tablet-ads/article/217256/ Thu, 01 Dec 2011 05:00:00 GMT AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. Direct Marketing News