http://www.dmnews.com/tablet-advertising/topic/14660/ Articles tagged with Tablet Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no It's a thorny question. See what our readers had to say about it. http://www.dmnews.com/is-a-loss-leader-sustainable-answers/article/277928/ Fri, 01 Feb 2013 05:00:00 GMT It's a thorny question. See what our readers had to say about it. Direct Marketing News As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound. http://www.dmnews.com/is-a-loss-leader-sustainable/article/270056/ Sat, 01 Dec 2012 05:00:00 GMT As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound. Direct Marketing News The global navigation bar on bn.com tells a story for those with a critical eye. Tab 1: Books. Tab 2: Nook Books. Tab 3: Nook. http://www.dmnews.com/bncom-is-easy-to-use-but-pushes-nook-tablet-too-hard/article/233723/ Sun, 01 Apr 2012 04:00:00 GMT The global navigation bar on bn.com tells a story for those with a critical eye. Tab 1: Books. Tab 2: Nook Books. Tab 3: Nook. Direct Marketing News Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012. http://www.dmnews.com/report-consumers-more-likely-to-engage-with-mobile-ads/article/233629/ Mon, 26 Mar 2012 14:38:03 GMT Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012. Direct Marketing News AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. http://www.dmnews.com/brands-weigh-premium-price-tag-of-rich-media-tablet-ads/article/217256/ Thu, 01 Dec 2011 05:00:00 GMT AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. Direct Marketing News