http://www.dmnews.com/marketers/topic/14652/ Articles tagged with Marketers from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget. http://www.dmnews.com/marketers-are-out-of-this-world/article/280631/ Fri, 15 Feb 2013 19:00:26 GMT Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget. Direct Marketing News Time sheets and taxes are not my department, but resumes are. http://www.dmnews.com/lessons-to-learn-from-yahoos-resumegate/article/247316/ Sun, 01 Jul 2012 04:00:00 GMT Time sheets and taxes are not my department, but resumes are. Direct Marketing News While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets. http://www.dmnews.com/ibm-survey-finds-increasing-problems-with-data-silos/article/246456/ Tue, 19 Jun 2012 21:30:00 GMT While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets. Direct Marketing News Marketing obsessed? You've come to the right place. http://www.dmnews.com/hello-so-happy-to-be-here/article/246240/ Mon, 18 Jun 2012 20:26:08 GMT Marketing obsessed? You've come to the right place. Direct Marketing News Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos. http://www.dmnews.com/sharethrough-launches-video-search-engine/article/243932/ Fri, 01 Jun 2012 18:15:16 GMT Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos. Direct Marketing News Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. http://www.dmnews.com/when-brands-get-personal/article/243233/ Fri, 01 Jun 2012 04:00:00 GMT Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences. Direct Marketing News The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs. http://www.dmnews.com/adobes-social-software-campaign-micro-targets-marketing-professionals/article/225033/ Wed, 01 Feb 2012 05:00:00 GMT The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs. Direct Marketing News Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. http://www.dmnews.com/insurance-marketers-leverage-targeted-marketing/article/225127/ Wed, 01 Feb 2012 05:00:00 GMT Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. Direct Marketing News Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications. http://www.dmnews.com/where-are-your-customers/article/224744/ Wed, 01 Feb 2012 05:00:00 GMT Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications. Direct Marketing News Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review." http://www.dmnews.com/fifteen-percent-of-marketers-to-cut-q4-spending/article/217157/ Fri, 18 Nov 2011 20:46:52 GMT Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review." Direct Marketing News