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        <title>Articles tagged with Performance Marketing from Direct Marketing News</title>
        <link>http://www.dmnews.com/performance-marketing/topic/14619/</link>
        <description>Articles tagged with Performance Marketing from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>What Every Marketer Should Know About Performance Marketing</title>
          <description>It&apos;s time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.</description>
          <link>http://www.dmnews.com/what-every-marketer-should-know-about-performance-marketing/article/287935/</link>
          <pubDate>Fri, 12 Apr 2013 13:00:00 GMT</pubDate>
          <itunes:summary>It&apos;s time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Performics promotes insider to worldwide CEO</title>
          <description>Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics&apos; U.S. CEO.</description>
          <link>http://www.dmnews.com/performics-promotes-insider-to-worldwide-ceo/article/218587/</link>
          <pubDate>Thu, 08 Dec 2011 20:08:18 GMT</pubDate>
          <itunes:summary>Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics&apos; U.S. CEO.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>MediaWhiz taps new SVP of strategy and operations</title>
          <description>Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.</description>
          <link>http://www.dmnews.com/mediawhiz-taps-new-svp-of-strategy-and-operations/article/216857/</link>
          <pubDate>Tue, 15 Nov 2011 21:18:51 GMT</pubDate>
          <itunes:summary>Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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