http://www.dmnews.com/psa/topic/1460/ Articles tagged with PSA from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In the battle over your good health, New York City has already decided you're a loser. http://www.dmnews.com/give-me-cheese-andor-give-me-death/article/227163/ Thu, 09 Feb 2012 20:33:11 GMT In the battle over your good health, New York City has already decided you're a loser. Direct Marketing News The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. http://www.dmnews.com/how-to-piss-people-off-as-an-effective-marketing-tactic/article/221976/ Thu, 05 Jan 2012 18:25:38 GMT The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. Direct Marketing News New PSAs combat the co-sleeping "crisis" in Milwaukee using pretty provocative imagery and making some over-the-top deductions, namely that a parent sleeping in the same bed with a baby is akin to letting it cuddle with a gleaming steak knife. http://www.dmnews.com/babies-shouldnt-sleep-with-knives--or-their-mothers-says-psa/article/216935/ Wed, 16 Nov 2011 18:32:29 GMT New PSAs combat the co-sleeping "crisis" in Milwaukee using pretty provocative imagery and making some over-the-top deductions, namely that a parent sleeping in the same bed with a baby is akin to letting it cuddle with a gleaming steak knife. Direct Marketing News The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1. http://www.dmnews.com/samhsa-ad-council-address-teen-suicide/article/167273/ Fri, 02 Apr 2010 20:58:50 GMT The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1. Direct Marketing News The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media. http://www.dmnews.com/asthma-nonprofit-launches-awareness-treatment-psa-during-olympics/article/163934/ Wed, 17 Feb 2010 17:48:55 GMT The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media. Direct Marketing News The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department, effective January 4. He is working to secure donated media support for the organization's campaigns. http://www.dmnews.com/media-vet-rutman-handling-ad-council-media/article/160754/ Wed, 06 Jan 2010 20:09:35 GMT The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department, effective January 4. He is working to secure donated media support for the organization's campaigns. Direct Marketing News In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service. http://www.dmnews.com/e-ciroc-push-for-safe-new-years-eve-with-text-service/article/160388/ Wed, 30 Dec 2009 21:02:19 GMT In an effort to assuage drunk driving on New Year's Eve, entertainment network E! and Ciroc Vodka added a new element to their joint "Drive Safe" campaign. The companies are using Web, PSAs on TV, social and mobile marketing to get the word out about their new taxi-locating text service. Direct Marketing News The Ad Council and the US Transportation Department's National Highway Traffic Safety Administration (NHTSA) are updating their long-running drunk driving prevention effort with 30- and 60-second PSAs. The ads, the latest iteration of the "Friends Don't Let Friends Drive Drunk" campaign, are aimed specifically at women and remind viewers that "Buzzed Driving is Drunk Driving." http://www.dmnews.com/ad-council-transportation-department-launch-drunk-driving-psas-targeting-women/article/160073/ Mon, 21 Dec 2009 19:27:58 GMT The Ad Council and the US Transportation Department's National Highway Traffic Safety Administration (NHTSA) are updating their long-running drunk driving prevention effort with 30- and 60-second PSAs. The ads, the latest iteration of the "Friends Don't Let Friends Drive Drunk" campaign, are aimed specifically at women and remind viewers that "Buzzed Driving is Drunk Driving." Direct Marketing News On the heels of the National Football League announcing it will impose more stringent rules for teams to manage player concussions, the league has launched a PSA in conjunction with the Centers for Disease Control (CDC). The PSA, which launched on December 10, urges players, coaches, trainers and parents to know the facts, symptoms and warning signs of concussions. http://www.dmnews.com/nfl-launches-concussion-awareness-psa/article/159603/ Mon, 14 Dec 2009 22:30:00 GMT On the heels of the National Football League announcing it will impose more stringent rules for teams to manage player concussions, the league has launched a PSA in conjunction with the Centers for Disease Control (CDC). The PSA, which launched on December 10, urges players, coaches, trainers and parents to know the facts, symptoms and warning signs of concussions. Direct Marketing News Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations. http://www.dmnews.com/draftfcb-launches-pro-bono-psa-for-hodgkins-research-nonprofit/article/159332/ Wed, 09 Dec 2009 19:53:28 GMT Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations. Direct Marketing News