http://www.dmnews.com/crowdsourcing/topic/14514/ Articles tagged with Crowdsourcing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Enterprise crowdsourcing unlocks value of online content for marketers. http://www.dmnews.com/dont-get-lost-in-translation/article/288132/ Tue, 09 Apr 2013 20:18:07 GMT Enterprise crowdsourcing unlocks value of online content for marketers. Direct Marketing News When it comes to direct marketing, crowdsourcing is a numbers game. http://www.dmnews.com/the-roar-of-the-crowd/article/285253/ Wed, 20 Mar 2013 16:29:55 GMT When it comes to direct marketing, crowdsourcing is a numbers game. Direct Marketing News The iconic brand lets consumers take the wheel to power its People's Car Project. http://www.dmnews.com/volkswagen-crowdsources-chinas-car-of-the-future/article/281620/ Fri, 01 Mar 2013 05:00:00 GMT The iconic brand lets consumers take the wheel to power its People's Car Project. Direct Marketing News When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx. http://www.dmnews.com/lithium-gets-more-social-with-a-dynamx-acquisition/article/263149/ Wed, 10 Oct 2012 23:51:06 GMT When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx. Direct Marketing News Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector. http://www.dmnews.com/not-for-profits-john-clese-director-of-product-marketing-avectra/article/258717/ Wed, 12 Sep 2012 18:35:38 GMT Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector. Direct Marketing News In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience. http://www.dmnews.com/crowdsourcing-to-find-best-brew/article/246908/ Sun, 01 Jul 2012 04:00:00 GMT In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience. Direct Marketing News The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site. http://www.dmnews.com/app-synergizes-buzzword-roi/article/225027/ Wed, 01 Feb 2012 05:00:00 GMT The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site. Direct Marketing News Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages. http://www.dmnews.com/axe-campaign-has-fans-collaboratively-write-graphic-novel-online/article/222581/ Tue, 10 Jan 2012 21:07:55 GMT Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages. Direct Marketing News Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy. http://www.dmnews.com/dont-be-fooled-crowdsourcing-has-more-to-do-with-cost-savings-than-fan-rallying/article/216271/ Tue, 08 Nov 2011 15:56:03 GMT Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy. Direct Marketing News