http://www.dmnews.com/online-ads/topic/14434/ Articles tagged with Online Ads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. http://www.dmnews.com/man-vs-machine-real-time-biddings-growing-pains/article/262932/ Tue, 09 Oct 2012 19:43:50 GMT A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch. Direct Marketing News Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading. http://www.dmnews.com/qa-kevin-harrington-chairman-founder-tvgoods-inc/article/251623/ Wed, 01 Aug 2012 04:00:00 GMT Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading. Direct Marketing News Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads? http://www.dmnews.com/will-do-not-track-destroy-online-ads-readers-respond/article/251380/ Wed, 01 Aug 2012 04:00:00 GMT Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads? Direct Marketing News Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31. http://www.dmnews.com/mediamind-to-partner-with-omnicom-media-group/article/252737/ Tue, 31 Jul 2012 21:36:05 GMT Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31. Direct Marketing News Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com. http://www.dmnews.com/askcom-acquires-nrelate/article/248581/ Mon, 02 Jul 2012 20:04:33 GMT Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com. Direct Marketing News Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry. http://www.dmnews.com/google-quantifies-display-advertising-trends/article/243234/ Tue, 29 May 2012 17:58:33 GMT Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry. Direct Marketing News Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history. http://www.dmnews.com/facebook-ipo-goes-public-company-faces-new-challenges/article/241811/ Fri, 18 May 2012 18:40:43 GMT Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history. Direct Marketing News More and more marketers are turning to mobile advertising as a means by which to reach consumers that are constantly on-the-go. http://www.dmnews.com/understanding-real-time-bidding-for-the-mobile-marketplace/article/237812/ Mon, 23 Apr 2012 21:02:55 GMT More and more marketers are turning to mobile advertising as a means by which to reach consumers that are constantly on-the-go. Direct Marketing News Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online media by implementing metrics similar to those used in television, said Neal Mohan, Google's VP of display advertising, at Ad Age Digital Conference in New York. http://www.dmnews.com/google-revamps-audience-measuring-analytics/article/237125/ Wed, 18 Apr 2012 18:52:03 GMT Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online media by implementing metrics similar to those used in television, said Neal Mohan, Google's VP of display advertising, at Ad Age Digital Conference in New York. Direct Marketing News GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report. http://www.dmnews.com/report-online-ad-spend-hit-848bn-in-2011-says-groupm/article/235747/ Mon, 09 Apr 2012 18:26:03 GMT GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report. Direct Marketing News