http://www.dmnews.com/print-advertising/topic/14432/ Articles tagged with Print Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.) http://www.dmnews.com/delivered-fitness-postcards/article/290970/ Wed, 01 May 2013 04:00:00 GMT What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.) Direct Marketing News In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? http://www.dmnews.com/which-iconic-luxury-automobile-brand-has-the-drive-to-finish-first/article/286346/ Mon, 01 Apr 2013 04:00:00 GMT In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? Direct Marketing News Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition. http://www.dmnews.com/is-there-still-creativity-in-print-copy-that/article/276270/ Wed, 16 Jan 2013 16:18:04 GMT Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition. Direct Marketing News Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers. http://www.dmnews.com/valassis-print-key-for-grocery-retailers-but-social-and-digital-expected-to-surge/article/249513/ Mon, 09 Jul 2012 20:17:33 GMT Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers. Direct Marketing News The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it. http://www.dmnews.com/the-troll-did-it/article/233021/ Wed, 21 Mar 2012 15:41:07 GMT The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it. Direct Marketing News Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy. http://www.dmnews.com/forbes-media-promotes-two-executives/article/229961/ Wed, 29 Feb 2012 17:46:53 GMT Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy. Direct Marketing News Total U.S. advertising spend is expected to increase 2.7% to $152.1 billion in 2012, according to a forecast conducted by research firm Strategy Analytics. A Strategy Analytics statement described the jump as "significant improvement." http://www.dmnews.com/report-us-advertising-spend-to-improve-in-2012/article/229593/ Mon, 27 Feb 2012 17:30:04 GMT Total U.S. advertising spend is expected to increase 2.7% to $152.1 billion in 2012, according to a forecast conducted by research firm Strategy Analytics. A Strategy Analytics statement described the jump as "significant improvement." Direct Marketing News New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers. http://www.dmnews.com/stolen-rum-lives-up-to-its-name-with-taste-test-campaign/article/225029/ Wed, 01 Feb 2012 05:00:00 GMT New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers. Direct Marketing News To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. http://www.dmnews.com/google-goldilocks-and-online-privacy/article/223722/ Wed, 18 Jan 2012 20:57:53 GMT To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. Direct Marketing News Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York. http://www.dmnews.com/barnes-noble-campaign-for-nook-tablet-to-be-companys-largest/article/216187/ Mon, 07 Nov 2011 18:56:38 GMT Barnes & Noble will launch a campaign on Nov. 14 to promote the Nook tablet that will be the "largest campaign in Barnes & Noble history," Barnes & Noble CEO William Lynch said on Nov. 7 during a company event in New York. Direct Marketing News