http://www.dmnews.com/deliverability/topic/14429/ Articles tagged with Deliverability from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results. http://www.dmnews.com/hot-list-four-ways-to-optimize-email-performance/article/260098/ Mon, 01 Oct 2012 04:00:00 GMT Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results. Direct Marketing News Ultimately, dealing with email marketing deliverability is a data management challenge. http://www.dmnews.com/data-clicks-for-email-deliverability/article/261321/ Fri, 28 Sep 2012 17:18:43 GMT Ultimately, dealing with email marketing deliverability is a data management challenge. Direct Marketing News Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today. http://www.dmnews.com/adapting-to-ever-changing-anti-spam-policies/article/256378/ Tue, 28 Aug 2012 12:45:44 GMT Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today. Direct Marketing News What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears. http://www.dmnews.com/delivered-6-by-9-inch-direct-mail/article/229596/ Thu, 01 Mar 2012 05:00:00 GMT What's in our mailbox this month: 6-by-9 inch direct mail pieces from Bare Necessities, the Leukemia & Lymphoma Society, Nordstrom and Sears. Direct Marketing News Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra. http://www.dmnews.com/qa-brian-giese-ceo-of-true-influence/article/217807/ Tue, 29 Nov 2011 23:03:55 GMT Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra. Direct Marketing News Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem. http://www.dmnews.com/allposterscom-masters-deliverability-with-its-gmail-users-and-bypasses-spam-folder/article/215202/ Tue, 01 Nov 2011 04:00:00 GMT Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem. Direct Marketing News Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning. http://www.dmnews.com/examine-kpi-activity-to-test-refine-tactics-restrategize/article/222952/ Thu, 01 Sep 2011 04:00:00 GMT Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning. Direct Marketing News It used to be that IT outsourcing was for small businesses without the resources to maintain their own hardware and staff. Not anymore. http://www.dmnews.com/to-cloud-or-not-to-cloud-an-email-marketing-perspective/article/222956/ Thu, 01 Sep 2011 04:00:00 GMT It used to be that IT outsourcing was for small businesses without the resources to maintain their own hardware and staff. Not anymore. Direct Marketing News