http://www.dmnews.com/retarget/topic/14427/ Articles tagged with Retarget from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game. http://www.dmnews.com/shoe-carnival-cobbles-up-a-retargeting-program/article/280538/ Mon, 18 Feb 2013 13:30:00 GMT Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game. Direct Marketing News There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look. http://www.dmnews.com/4-components-of-a-complete-direct-mail-system/article/275995/ Wed, 16 Jan 2013 12:00:00 GMT There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look. Direct Marketing News Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others. http://www.dmnews.com/remarketing-campaign-success-factors/article/262819/ Wed, 10 Oct 2012 04:00:00 GMT Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others. Direct Marketing News Facebook's Collection and Want Button give off a Pinterest vibe http://www.dmnews.com/imitation-is-the-sincerest-form-of-flattery/article/262986/ Tue, 09 Oct 2012 23:54:52 GMT Facebook's Collection and Want Button give off a Pinterest vibe Direct Marketing News If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified. http://www.dmnews.com/woodworking-supply-retailers-strategic-retargeting-campaign-a-model-of-success/article/242915/ Fri, 01 Jun 2012 04:00:00 GMT If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified. Direct Marketing News Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world. http://www.dmnews.com/plug-ins-b-to-b-marketing/article/237871/ Tue, 01 May 2012 04:00:00 GMT Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world. Direct Marketing News With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. http://www.dmnews.com/targeting-soup-choosing-the-right-method-for-you/article/226793/ Tue, 14 Feb 2012 05:00:00 GMT With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting. Direct Marketing News Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. http://www.dmnews.com/plug-ins-search-marketing/article/217274/ Thu, 01 Dec 2011 05:00:00 GMT Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena. Direct Marketing News Jason Kulpa, Underground Elephant's CEO, discusses why being invisible 
is a best practice and his agency's 
survival in time of dynamic change. http://www.dmnews.com/qa-jason-kulpa-ceo-underground-elephant/article/215203/ Tue, 01 Nov 2011 04:00:00 GMT Jason Kulpa, Underground Elephant's CEO, discusses why being invisible 
is a best practice and his agency's 
survival in time of dynamic change. Direct Marketing News Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display. http://www.dmnews.com/unlock-online-display-with-email-retargeting-practices/article/222958/ Thu, 01 Sep 2011 04:00:00 GMT Retargeting is an emerging practice that first uses email to gauge consumer interest, then, based on responsiveness, reengages consumers via online display. Direct Marketing News