http://www.dmnews.com/mobile-web/topic/14425/ Articles tagged with Mobile Web from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming. http://www.dmnews.com/eric-litman-chairman-ceo-medialets/article/260028/ Thu, 20 Sep 2012 23:15:23 GMT Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming. Direct Marketing News Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst. http://www.dmnews.com/shoppers-prefer-mobile-websites-over-mobile-apps/article/231689/ Mon, 12 Mar 2012 20:34:58 GMT Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst. Direct Marketing News The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. http://www.dmnews.com/plug-ins-printing-production/article/215204/ Tue, 01 Nov 2011 04:00:00 GMT The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. Direct Marketing News