http://www.dmnews.com/touchpoints/topic/14424/ Articles tagged with Touchpoints from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. http://www.dmnews.com/plug-ins-printing-production/article/215204/ Tue, 01 Nov 2011 04:00:00 GMT The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment. Direct Marketing News Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning. http://www.dmnews.com/examine-kpi-activity-to-test-refine-tactics-restrategize/article/222952/ Thu, 01 Sep 2011 04:00:00 GMT Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning. Direct Marketing News