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        <title>Articles tagged with Copywriter from Direct Marketing News</title>
        <link>http://www.dmnews.com/copywriter/topic/14404/</link>
        <description>Articles tagged with Copywriter from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>The myths of direct marketing creative </title>
          <description>Great direct marketing creative offers any company a real competitive advantage, especially because so few firms are doing a truly good job. The Web has a lot of guidance in both direct marketing strategy and the integration of online channels, but some amazing resources are mixed with many that should be avoided.</description>
          <link>http://www.dmnews.com/the-myths-of-direct-marketing-creative/article/215337/</link>
          <pubDate>Wed, 26 Oct 2011 16:58:50 GMT</pubDate>
          <itunes:summary>Great direct marketing creative offers any company a real competitive advantage, especially because so few firms are doing a truly good job. The Web has a lot of guidance in both direct marketing strategy and the integration of online channels, but some amazing resources are mixed with many that should be avoided.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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