http://www.dmnews.com/google-adwords/topic/14388/ Articles tagged with Google AdWords from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads. http://www.dmnews.com/the-one-thing-facebook-doesnt-know-about-you/article/254256/ Tue, 14 Aug 2012 13:45:00 GMT Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads. Direct Marketing News Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure. http://www.dmnews.com/facebooks-ipo-could-impact-marketing/article/228993/ Thu, 01 Mar 2012 05:00:00 GMT Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure. Direct Marketing News Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers. http://www.dmnews.com/google-privacy-changes-are-a-question-mark-for-marketers/article/228890/ Thu, 01 Mar 2012 05:00:00 GMT Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers. Direct Marketing News Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla. http://www.dmnews.com/qa-dave-scott-founder-and-ceo-marketfish/article/215271/ Tue, 25 Oct 2011 20:27:12 GMT Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla. Direct Marketing News