http://www.dmnews.com/geolocation/topic/14386/ Articles tagged with Geolocation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. http://www.dmnews.com/locating-the-mobile-customer/article/290064/ Wed, 01 May 2013 04:00:00 GMT Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. Direct Marketing News Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers. http://www.dmnews.com/qa-jay-wright-vp-of-business-development-qualcomm/article/290293/ Wed, 01 May 2013 04:00:00 GMT Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers. Direct Marketing News Ben Watson, VP of marketing at HootSuite—known for its social media management solutions—says that there will be even more disruption in 2013 that brands will have to address, especially as they further extend into social networks. http://www.dmnews.com/the-constant-social-disruption/article/276559/ Thu, 17 Jan 2013 20:42:58 GMT Ben Watson, VP of marketing at HootSuite—known for its social media management solutions—says that there will be even more disruption in 2013 that brands will have to address, especially as they further extend into social networks. Direct Marketing News Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale. http://www.dmnews.com/walgreens-checks-in-with-foursquare-for-a-mobile-coupon-program/article/270046/ Sat, 01 Dec 2012 05:00:00 GMT Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale. Direct Marketing News Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room. http://www.dmnews.com/accent-on-health-and-geotargeting/article/261626/ Mon, 01 Oct 2012 20:59:05 GMT Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room. Direct Marketing News The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations. http://www.dmnews.com/ritz-carlton-hotel-company-launches-mobile-app/article/239200/ Tue, 01 May 2012 19:33:47 GMT The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations. Direct Marketing News TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town. http://www.dmnews.com/restaurant-gives-drunk-drivers-a-helping-finger/article/225019/ Wed, 01 Feb 2012 05:00:00 GMT TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town. Direct Marketing News New and expecting moms can track regional flu activity with ads from mobile apps. http://www.dmnews.com/vicks-gets-moms-ear-with-flu-warnings/article/224892/ Wed, 01 Feb 2012 05:00:00 GMT New and expecting moms can track regional flu activity with ads from mobile apps. Direct Marketing News Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust. http://www.dmnews.com/marketing-trends-get-personal-in-2012/article/220425/ Wed, 21 Dec 2011 20:42:16 GMT Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust. Direct Marketing News Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight approach. http://www.dmnews.com/qa-michael-stromer-director-of-e-commerce-and-interactive-marketing-jetblue-airways/article/215127/ Tue, 01 Nov 2011 04:00:00 GMT Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight approach. Direct Marketing News