http://www.dmnews.com/customer-database-segmentation/topic/14384/ Articles tagged with Customer Database Segmentation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results. http://www.dmnews.com/data-in-harmony/article/273188/ Tue, 01 Jan 2013 05:00:00 GMT A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results. Direct Marketing News Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data. http://www.dmnews.com/restaurants-optimize-rewards-programs-to-gain-customer-data-and-boost-loyalty/article/237417/ Tue, 01 May 2012 04:00:00 GMT Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data. Direct Marketing News The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history. http://www.dmnews.com/know-thy-customer-behavioral-tracking-brings-new-granularity-to-segmentation/article/215137/ Tue, 01 Nov 2011 04:00:00 GMT The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history. Direct Marketing News