http://www.dmnews.com/instore-contest/topic/14378/ Articles tagged with In-Store Contest from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest. http://www.dmnews.com/marketers-augment-reality-and-campaigns/article/215125/ Tue, 01 Nov 2011 04:00:00 GMT Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest. Direct Marketing News