http://www.dmnews.com/email-optin/topic/14377/ Articles tagged with Email Opt-In from Direct Marketing News Direct Marketing News web@haymarketmedia.com no These quick tips and tricks make all the difference between closing the next sale or ending up in the junk folder. http://www.dmnews.com/8-rules-for-crafting-an-email-that-sells/article/269722/ Tue, 27 Nov 2012 12:00:00 GMT These quick tips and tricks make all the difference between closing the next sale or ending up in the junk folder. Direct Marketing News Industry insiders voice their opinions on the trends marketers should be following. No fads here. http://www.dmnews.com/trends-to-watch-email-en-vogue/article/260112/ Mon, 01 Oct 2012 04:00:00 GMT Industry insiders voice their opinions on the trends marketers should be following. No fads here. Direct Marketing News Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers. http://www.dmnews.com/is-email-the-perfect-content-delivery-tool/article/258353/ Thu, 13 Sep 2012 13:30:00 GMT Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers. Direct Marketing News Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing. http://www.dmnews.com/qa-kristin-hambelton-vp-of-marketing-at-neolane/article/224515/ Tue, 24 Jan 2012 17:51:21 GMT Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing. Direct Marketing News Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. http://www.dmnews.com/google-testing-search-ads-featuring-email-opt-ins/article/221270/ Fri, 30 Dec 2011 19:29:04 GMT Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports. Direct Marketing News More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets. http://www.dmnews.com/survey-email-top-channel-for-increased-spend-in-2012/article/218248/ Tue, 06 Dec 2011 19:49:18 GMT More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets. Direct Marketing News Daniel Schotland, VP, client services at Experian CheetahMail, discusses how retailers are preparing their email marketing programs for the holiday season, shares insights into email volumes and talks about list building during the holidays for future campaigns. Prior to working at Experian, Schotland held leadership positions at CRM firm i-loft, email marketing firm Post Communications and Deloitte Consulting. http://www.dmnews.com/qa-daniel-schotland-vp-client-services-at-experian-cheetahmail/article/216860/ Tue, 15 Nov 2011 21:44:12 GMT Daniel Schotland, VP, client services at Experian CheetahMail, discusses how retailers are preparing their email marketing programs for the holiday season, shares insights into email volumes and talks about list building during the holidays for future campaigns. Prior to working at Experian, Schotland held leadership positions at CRM firm i-loft, email marketing firm Post Communications and Deloitte Consulting. Direct Marketing News Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest. http://www.dmnews.com/marketers-augment-reality-and-campaigns/article/215125/ Tue, 01 Nov 2011 04:00:00 GMT Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest. Direct Marketing News Like the big mail drops of yesteryear, people are being inundated with email, which gets ignored and deleted. The "wow" factor, once a signature of direct mail pieces, is sorely absent in email http://www.dmnews.com/merge-email-and-direct-mail-to-reclaim-lost-wow-factor/article/215130/ Tue, 01 Nov 2011 04:00:00 GMT Like the big mail drops of yesteryear, people are being inundated with email, which gets ignored and deleted. The "wow" factor, once a signature of direct mail pieces, is sorely absent in email Direct Marketing News