http://www.dmnews.com/social-media-agencies/topic/14376/ Articles tagged with Social Media Agencies from Direct Marketing News Direct Marketing News web@haymarketmedia.com no H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results." http://www.dmnews.com/360i-to-help-hr-block-hone-social-media-strategy/article/255771/ Thu, 23 Aug 2012 15:51:20 GMT H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results." Direct Marketing News Is Pinterest just a passing fad? Readers respond to the May Gloves Off question. http://www.dmnews.com/is-pinterest-just-a-passing-fad-readers-respond/article/237878/ Tue, 01 May 2012 04:00:00 GMT Is Pinterest just a passing fad? Readers respond to the May Gloves Off question. Direct Marketing News As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1. http://www.dmnews.com/gm-drops-big-fuel-as-social-media-aor/article/220407/ Wed, 21 Dec 2011 18:30:22 GMT As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1. Direct Marketing News Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so? http://www.dmnews.com/how-hypertargeted-should-a-facebook-ad-be/article/216700/ Sun, 13 Nov 2011 19:06:10 GMT Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so? Direct Marketing News While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities to offer more focus and expertise in this quickly evolving space. http://www.dmnews.com/agencies-open-separate-social-units/article/215121/ Tue, 01 Nov 2011 04:00:00 GMT While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities to offer more focus and expertise in this quickly evolving space. Direct Marketing News