http://www.dmnews.com/market-research/topic/14374/ Articles tagged with Market Research from Direct Marketing News Direct Marketing News web@haymarketmedia.com no North American advertising spend is projected to increase 3.6% to $171 billion in 2012, said Jonathan Barnard, head of publications at ZenithOptimedia. The marketing services firm's advertising projections predict the most growth will occur in mobile advertising, with mobile ad spend expected to increase 48% to $1.2 billion, compared with 2011. http://www.dmnews.com/north-american-advertising-spend-to-increase-in-2012/article/232016/ Wed, 14 Mar 2012 17:26:43 GMT North American advertising spend is projected to increase 3.6% to $171 billion in 2012, said Jonathan Barnard, head of publications at ZenithOptimedia. The marketing services firm's advertising projections predict the most growth will occur in mobile advertising, with mobile ad spend expected to increase 48% to $1.2 billion, compared with 2011. Direct Marketing News Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni. http://www.dmnews.com/comscore-names-vp-of-marketing-solutions/article/218812/ Fri, 09 Dec 2011 22:04:25 GMT Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni. Direct Marketing News Moses couldn't part the sea of data threatening to drown today's marketers, many of whom claim they simply can't analyze and react to the glut of information. The onslaught of digital and social media signals have saturated brands' data collection processes to the point that many are struggling to wade through what's essentially become white noise. http://www.dmnews.com/marketing-chiefs-battle-with-deluge-of-digital-social-data/article/215120/ Tue, 01 Nov 2011 04:00:00 GMT Moses couldn't part the sea of data threatening to drown today's marketers, many of whom claim they simply can't analyze and react to the glut of information. The onslaught of digital and social media signals have saturated brands' data collection processes to the point that many are struggling to wade through what's essentially become white noise. Direct Marketing News