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        <title>Articles tagged with App from Direct Marketing News</title>
        <link>http://www.dmnews.com/app/topic/14373/</link>
        <description>Articles tagged with App from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>NBA Goes Second Screen in the Second Round</title>
          <description>A check-in loyalty program for viewers tipped off during Saturday&apos;s Nets-Bulls game.</description>
          <link>http://www.dmnews.com/nba-goes-second-screen-in-the-second-round/article/292186/</link>
          <pubDate>Mon, 06 May 2013 21:01:25 GMT</pubDate>
          <itunes:summary>A check-in loyalty program for viewers tipped off during Saturday&apos;s Nets-Bulls game.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>App of the Month: Quickoffice Pro</title>
          <description>Quickoffice Pro: It&apos;s an office on the go.</description>
          <link>http://www.dmnews.com/app-of-the-month-quickoffice-pro/article/281582/</link>
          <pubDate>Fri, 01 Mar 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Quickoffice Pro: It&apos;s an office on the go.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>App of the Month: Evernote</title>
          <description>A marketer needs her ideas but if she can&apos;t store them, what good are they? Evernote makes it easy to log ideas wherever inspiration strikes.</description>
          <link>http://www.dmnews.com/app-of-the-month-evernote/article/274002/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>A marketer needs her ideas but if she can&apos;t store them, what good are they? Evernote makes it easy to log ideas wherever inspiration strikes.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Digital content Issuus from VICE</title>
          <description>Mik Stroyberg, Issuu&apos;s director of consumer engagement, and Ashish Patel, VICE&apos;s head of social media, discuss the role digital magazines play in VICE&apos;s online strategy.</description>
          <link>http://www.dmnews.com/digital-content-issuus-from-vice/article/258425/</link>
          <pubDate>Tue, 11 Sep 2012 03:06:50 GMT</pubDate>
          <itunes:summary>Mik Stroyberg, Issuu&apos;s director of consumer engagement, and Ashish Patel, VICE&apos;s head of social media, discuss the role digital magazines play in VICE&apos;s online strategy.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Crowdsourcing to find best brew</title>
          <description>In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience.</description>
          <link>http://www.dmnews.com/crowdsourcing-to-find-best-brew/article/246908/</link>
          <pubDate>Sun, 01 Jul 2012 04:00:00 GMT</pubDate>
          <itunes:summary>In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>T.G.I. Friday&apos;s launches mobile app</title>
          <description>T.G.I. Friday&apos;s launched its first mobile app, designed to allow customers to use their phones to keep track of their tabs and interact while inside the restaurant, said Trey Hall, SVP and CMO at Friday&apos;s. The app was developed with Tabbedout, a mobile wallet company based in Austin, Texas.</description>
          <link>http://www.dmnews.com/tgi-fridays-launches-mobile-app/article/238643/</link>
          <pubDate>Fri, 27 Apr 2012 20:54:36 GMT</pubDate>
          <itunes:summary>T.G.I. Friday&apos;s launched its first mobile app, designed to allow customers to use their phones to keep track of their tabs and interact while inside the restaurant, said Trey Hall, SVP and CMO at Friday&apos;s. The app was developed with Tabbedout, a mobile wallet company based in Austin, Texas.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Amazon launches in-app purchasing API</title>
          <description>Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.</description>
          <link>http://www.dmnews.com/amazon-launches-in-app-purchasing-api/article/235937/</link>
          <pubDate>Tue, 10 Apr 2012 20:05:10 GMT</pubDate>
          <itunes:summary>Amazon has launched its In-App Purchasing API, intended to turn one-time app buyers into repeat customers, the company said in a YouTube video.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Huffington to launch new app, GPS for the soul</title>
          <description>&quot;Connecting by disconnecting is the way forward,&quot; said Arianna Huffington at Adobe&apos;s Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.</description>
          <link>http://www.dmnews.com/huffington-to-launch-new-app-gps-for-the-soul/article/233169/</link>
          <pubDate>Thu, 22 Mar 2012 12:09:23 GMT</pubDate>
          <itunes:summary>&quot;Connecting by disconnecting is the way forward,&quot; said Arianna Huffington at Adobe&apos;s Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Pinkberry to accept Google Wallet at 69 retail locations</title>
          <description>The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.</description>
          <link>http://www.dmnews.com/pinkberry-to-accept-google-wallet-at-69-retail-locations/article/232714/</link>
          <pubDate>Mon, 19 Mar 2012 20:56:12 GMT</pubDate>
          <itunes:summary>The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>It&apos;s alive! HarperCollins augments reality</title>
          <description>HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.</description>
          <link>http://www.dmnews.com/its-alive-harpercollins-augments-reality/article/229148/</link>
          <pubDate>Thu, 01 Mar 2012 05:00:00 GMT</pubDate>
          <itunes:summary>HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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