http://www.dmnews.com/interactive-advertising-bureau/topic/14358/ Articles tagged with Interactive Advertising Bureau from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau's (IAB) Internet Advertising Revenue report, published April 18. That number is a 22% increase over 2010's full-year figure of $26 billion, which was also a record-topping figure. http://www.dmnews.com/report-internet-ad-revenues-hit-31-billion/article/237552/ Fri, 20 Apr 2012 20:07:56 GMT Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau's (IAB) Internet Advertising Revenue report, published April 18. That number is a 22% increase over 2010's full-year figure of $26 billion, which was also a record-topping figure. Direct Marketing News Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in? http://www.dmnews.com/game-time/article/220983/ Sun, 01 Jan 2012 05:00:00 GMT Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in? Direct Marketing News The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations. http://www.dmnews.com/iab-mma-issue-mobile-marketing-guidelines/article/214958/ Fri, 21 Oct 2011 20:06:50 GMT The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations. Direct Marketing News