http://www.dmnews.com/blogging/topic/1432/ Articles tagged with Blogging from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Tumblr's David Karp discusses the birth of the platform and how it's striving to monetize its assets. http://www.dmnews.com/social-media-week-can-tumblr-put-a-new-spin-on-marketing/article/281222/ Wed, 20 Feb 2013 22:20:37 GMT Tumblr's David Karp discusses the birth of the platform and how it's striving to monetize its assets. Direct Marketing News Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill. http://www.dmnews.com/qa-tripp-westbrook-ecd-firehouse/article/278267/ Fri, 01 Feb 2013 05:00:00 GMT Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill. Direct Marketing News Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock. http://www.dmnews.com/influencing-the-influencers/article/271314/ Thu, 06 Dec 2012 14:30:00 GMT Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock. Direct Marketing News Though marketers have started to leverage the clout of mom bloggers, these women have the untapped potential to act as substantial brand advocates for their communities. http://www.dmnews.com/mom-bloggers-it-takes-a-social-media-village/article/254336/ Mon, 13 Aug 2012 14:58:20 GMT Though marketers have started to leverage the clout of mom bloggers, these women have the untapped potential to act as substantial brand advocates for their communities. Direct Marketing News Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen. http://www.dmnews.com/qa-flora-caputo-vp-and-ecd-jacobs-agency/article/246897/ Sun, 01 Jul 2012 04:00:00 GMT Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen. Direct Marketing News Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. http://www.dmnews.com/connect-with-power-moms-through-their-trusted-causes/article/231606/ Tue, 13 Mar 2012 04:00:00 GMT Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes. Direct Marketing News Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad. http://www.dmnews.com/wordpresscoms-wordads-to-rival-googles-adsense/article/217878/ Wed, 30 Nov 2011 17:45:59 GMT Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad. Direct Marketing News Elmer's Products wanted to target moms ages 25 to 55 interested in crafts and scrapbooking for the launch of an Elmer's and X-Acto line of crafting supplies, sold exclusively at Wal-Mart stores. http://www.dmnews.com/elmers-seeks-out-crafters/article/205901/ Fri, 01 Jul 2011 04:00:00 GMT Elmer's Products wanted to target moms ages 25 to 55 interested in crafts and scrapbooking for the launch of an Elmer's and X-Acto line of crafting supplies, sold exclusively at Wal-Mart stores. Direct Marketing News Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media. http://www.dmnews.com/thomson-reuters-launches-branding-effort-with-mobile-digital-components/article/194878/ Mon, 24 Jan 2011 18:35:23 GMT Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media. Direct Marketing News Brands are featuring user-generated digital content in their consumer-facing contests, adding a new online angle to a marketing strategy that has been used for decades. http://www.dmnews.com/online-contests-build-consumer-interest/article/181701/ Mon, 01 Nov 2010 04:06:00 GMT Brands are featuring user-generated digital content in their consumer-facing contests, adding a new online angle to a marketing strategy that has been used for decades. Direct Marketing News