http://www.dmnews.com/commerce/topic/14244/ Articles tagged with Commerce from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels. http://www.dmnews.com/content-is-still-king-in-the-omni-channel-world/article/263397/ Tue, 16 Oct 2012 04:00:00 GMT Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels. Direct Marketing News Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo. http://www.dmnews.com/yahoo-to-reorganize-consumer-commerce-division/article/241810/ Fri, 18 May 2012 18:58:38 GMT Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo. Direct Marketing News Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. http://www.dmnews.com/leveraging-mobile-and-social-commerce-to-deliver-a-complete-customer-experience/article/235312/ Thu, 17 May 2012 15:54:00 GMT Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy. Direct Marketing News Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago. http://www.dmnews.com/razorfish-hires-paul-do-forno-as-svp-of-multichannel-commerce/article/241120/ Mon, 14 May 2012 20:27:05 GMT Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago. Direct Marketing News You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas. http://www.dmnews.com/verizon-history-channel-latest-to-tap-tv-commerce/article/218189/ Mon, 05 Dec 2011 21:29:09 GMT You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas. Direct Marketing News John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave. http://www.dmnews.com/qa-john-squire-ibm-coremetrics-chief-strategy-officer/article/214167/ Wed, 12 Oct 2011 14:17:45 GMT John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave. Direct Marketing News