http://www.dmnews.com/audience-marketing/topic/14227/ Articles tagged with Audience Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients. http://www.dmnews.com/the-marketing-hierarchy-pyramid-and-why-most-brands-have-it-upside-down/article/280296/ Fri, 15 Feb 2013 12:00:00 GMT Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients. Direct Marketing News Without the right customer data even the best marketing tactics can go awry. http://www.dmnews.com/do-you-really-want-to-market-your-competitor/article/267221/ Tue, 06 Nov 2012 21:11:23 GMT Without the right customer data even the best marketing tactics can go awry. Direct Marketing News Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI. http://www.dmnews.com/plug-ins-audience-development/article/233921/ Sun, 01 Apr 2012 04:00:00 GMT Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI. Direct Marketing News Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9. http://www.dmnews.com/x1-names-peter-massey-president-coo/article/222773/ Thu, 12 Jan 2012 14:00:00 GMT Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9. Direct Marketing News Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year. http://www.dmnews.com/qa-brian-lesser-ceo-xaxis/article/216196/ Mon, 07 Nov 2011 20:01:14 GMT Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year. Direct Marketing News John Crewe, Haymarket Media's VP of audience development, has been named this year's winner of the Angelo R. Venezian Award by the National Trade Circulation Foundation Inc. http://www.dmnews.com/haymarket-vp-honored-by-national-trade-circulation-foundation/article/214100/ Tue, 11 Oct 2011 15:47:21 GMT John Crewe, Haymarket Media's VP of audience development, has been named this year's winner of the Angelo R. Venezian Award by the National Trade Circulation Foundation Inc. Direct Marketing News