http://www.dmnews.com/smartphone/topic/14192/ Articles tagged with Smartphone from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to apps, Google Play, like Apple's iTunes, now sells other digital entertainment such as music, books and films. http://www.dmnews.com/google-re-establishes-e-commerce-toehold/article/238447/ Thu, 26 Apr 2012 21:05:33 GMT In March, Google rebranded Android Market, its app store launched in 2008, to Google Play. In addition to apps, Google Play, like Apple's iTunes, now sells other digital entertainment such as music, books and films. Direct Marketing News DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. http://www.dmnews.com/plug-ins-drtv/article/229234/ Thu, 01 Mar 2012 05:00:00 GMT DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in. Direct Marketing News Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining. http://www.dmnews.com/qa-sarah-van-heirseele-vp-of-digital-at-blue-chip-marketing-worldwide/article/229158/ Thu, 01 Mar 2012 05:00:00 GMT Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining. Direct Marketing News Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16. http://www.dmnews.com/study-retailers-overlooking-tablet-and-smartphone-opportunities/article/228004/ Thu, 16 Feb 2012 16:02:37 GMT Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16. Direct Marketing News Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app. http://www.dmnews.com/smartphone-app-unlocks-interactive-music-content/article/225024/ Wed, 01 Feb 2012 05:00:00 GMT Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app. Direct Marketing News As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement. http://www.dmnews.com/the-multitasking-media-consumer/article/213862/ Fri, 07 Oct 2011 17:27:48 GMT As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement. Direct Marketing News Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers. http://www.dmnews.com/grow-your-subscriber-base-with-smartphone-technology/article/222936/ Thu, 01 Sep 2011 04:00:00 GMT Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers. Direct Marketing News