http://www.dmnews.com/digital-marketing/topic/1416/ Articles tagged with Digital Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months. http://www.dmnews.com/accenture-acquires-acquity/article/294136/ Mon, 20 May 2013 20:48:19 GMT The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months. Direct Marketing News As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan http://www.dmnews.com/technology-is-changing-the-way-we-marketand-spend/article/293883/ Fri, 17 May 2013 21:27:25 GMT As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan Direct Marketing News It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. http://www.dmnews.com/mobile-reap-what-you-sow/article/293520/ Wed, 15 May 2013 16:34:07 GMT It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. Direct Marketing News Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign http://www.dmnews.com/multichannel-is-perrigos-marketing-cure/article/293368/ Tue, 14 May 2013 21:44:37 GMT Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign Direct Marketing News Three takeaways from the U.S. Golf Association's expanding digital presence http://www.dmnews.com/three-digital-lessons-from-the-usga/article/293077/ Mon, 13 May 2013 14:41:11 GMT Three takeaways from the U.S. Golf Association's expanding digital presence Direct Marketing News As customers' demands increase, so must marketers' digital skill sets and budgets. http://www.dmnews.com/infographic-i-want-it-now/article/292530/ Fri, 10 May 2013 11:00:00 GMT As customers' demands increase, so must marketers' digital skill sets and budgets. Direct Marketing News A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game. http://www.dmnews.com/nba-goes-second-screen-in-the-second-round/article/292186/ Mon, 06 May 2013 21:01:25 GMT A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game. Direct Marketing News The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies. http://www.dmnews.com/indochino-suits-up-its-digital-channels/article/292168/ Mon, 06 May 2013 19:33:21 GMT The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies. Direct Marketing News Digitas made two major partnership announcements at its NewFront event held May 2 in New York City. http://www.dmnews.com/your-brand-is-alive-news-from-the-digitas-newfront/article/291758/ Thu, 02 May 2013 19:26:05 GMT Digitas made two major partnership announcements at its NewFront event held May 2 in New York City. Direct Marketing News Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers. http://www.dmnews.com/cmos-are-pessimistic-about-meeting-their-objectives/article/291725/ Thu, 02 May 2013 16:12:49 GMT Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers. Direct Marketing News