http://www.dmnews.com/reviews/topic/14144/ Articles tagged with Reviews from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program. http://www.dmnews.com/qa-jessica-bohm-director-of-marketing-foliciacom/article/265230/ Thu, 01 Nov 2012 04:00:00 GMT Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program. Direct Marketing News Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place. http://www.dmnews.com/to-yelp-or-not-to-yelp/article/239211/ Tue, 01 May 2012 21:20:43 GMT Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place. Direct Marketing News General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year. http://www.dmnews.com/carat-lands-3-billion-global-gm-media/article/224510/ Tue, 24 Jan 2012 17:24:30 GMT General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year. Direct Marketing News Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News. http://www.dmnews.com/bank-of-america-initiates-agency-review/article/222976/ Thu, 12 Jan 2012 21:28:52 GMT Bank of America is looking for a new agency to focus on the company's brand positioning, a person close to the review told Direct Marketing News. Direct Marketing News Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13. http://www.dmnews.com/unilever-puts-6b-global-media-account-up-for-review/article/219217/ Tue, 13 Dec 2011 19:12:36 GMT Unilever is putting its estimated $6 billion global media account up for review in January for the second time in as many years, company spokesman Dean Mastrojohn confirmed to Direct Marketing News on Dec. 13. Direct Marketing News RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012. http://www.dmnews.com/radioshack-conducting-creative-agency-review/article/217858/ Wed, 30 Nov 2011 17:06:35 GMT RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of record (AOR). Eric Bruner, RadioShack's director of corporate communications, said the assignment will focus on all marketing channels, including direct and digital marketing. RadioShack will decide on the AOR in March 2012. Direct Marketing News Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission. http://www.dmnews.com/yelp-files-for-100-million-ipo/article/217045/ Thu, 17 Nov 2011 21:26:37 GMT Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission. Direct Marketing News Brands must offer engaging, personalized and relevant marketing experiences to compete in today's marketplace, said Christa Carone, CMO of Xerox Corp. http://www.dmnews.com/xerox-cmo-at-dma-2011-marketing-must-be-relevant-personalized/article/213349/ Sun, 02 Oct 2011 17:20:19 GMT Brands must offer engaging, personalized and relevant marketing experiences to compete in today's marketplace, said Christa Carone, CMO of Xerox Corp. Direct Marketing News