http://www.dmnews.com/customer-experience/topic/14112/ Articles tagged with Customer Experience from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities. http://www.dmnews.com/ibm-scoops-dannon-for-big-data/article/294472/ Wed, 22 May 2013 17:09:00 GMT Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities. Direct Marketing News Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online. http://www.dmnews.com/support-business-goals-with-customer-experience-monitoring/article/293096/ Fri, 17 May 2013 11:00:00 GMT Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online. Direct Marketing News Marketers aiming to increase retention must embrace a customer-success philosophy. http://www.dmnews.com/the-new-bottom-line-customer-success/article/293256/ Tue, 14 May 2013 16:03:00 GMT Marketers aiming to increase retention must embrace a customer-success philosophy. Direct Marketing News At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences. http://www.dmnews.com/cutting-through-the-media-clutter/article/292160/ Tue, 07 May 2013 11:00:00 GMT At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences. Direct Marketing News 4 lessons for marketers from Jeff Bezos and Amazon.com. http://www.dmnews.com/marketing-by-the-bookand-beyond/article/292150/ Mon, 06 May 2013 17:19:24 GMT 4 lessons for marketers from Jeff Bezos and Amazon.com. Direct Marketing News Marketers need to listed first and then provide the information customers actually want. http://www.dmnews.com/stop-marketing-and-start-tuning-in/article/291343/ Fri, 03 May 2013 11:00:00 GMT Marketers need to listed first and then provide the information customers actually want. Direct Marketing News As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. http://www.dmnews.com/marketings-constant-evolution/article/290973/ Wed, 01 May 2013 04:00:00 GMT As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around. Direct Marketing News 5 ways direct marketers at any size company can harness mobile marketing to connect with customers. http://www.dmnews.com/why-mobile-shouldnt-scare-small-business-marketers/article/290772/ Fri, 26 Apr 2013 16:54:45 GMT 5 ways direct marketers at any size company can harness mobile marketing to connect with customers. Direct Marketing News Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable. http://www.dmnews.com/its-always-about-the-experience/article/289947/ Mon, 22 Apr 2013 16:52:19 GMT Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable. Direct Marketing News The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. http://www.dmnews.com/forrester-minority-report-is-not-the-future-of-marketing/article/289672/ Fri, 19 Apr 2013 16:47:49 GMT The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy. Direct Marketing News