http://www.dmnews.com/coldcalling/topic/14055/ Articles tagged with Cold-Calling from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads. http://www.dmnews.com/plug-ins-lead-generation/article/212422/ Sat, 01 Oct 2011 04:00:00 GMT Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads. Direct Marketing News