http://www.dmnews.com/tablet/topic/14023/ Articles tagged with Tablet from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16. http://www.dmnews.com/study-retailers-overlooking-tablet-and-smartphone-opportunities/article/228004/ Thu, 16 Feb 2012 16:02:37 GMT Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16. Direct Marketing News Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app. http://www.dmnews.com/volkswagen-centers-golf-r-campaign-around-ipad-app/article/223878/ Thu, 19 Jan 2012 19:29:24 GMT Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app. Direct Marketing News AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. http://www.dmnews.com/brands-weigh-premium-price-tag-of-rich-media-tablet-ads/article/217256/ Thu, 01 Dec 2011 05:00:00 GMT AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base. Direct Marketing News Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics http://www.dmnews.com/qa-bill-bass-president-charming-direct-division-charming-shoppes/article/217491/ Thu, 01 Dec 2011 05:00:00 GMT Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics Direct Marketing News eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper. http://www.dmnews.com/did-ebay-just-create-couch-commerce/article/217304/ Mon, 21 Nov 2011 21:33:34 GMT eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper. Direct Marketing News As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement. http://www.dmnews.com/the-multitasking-media-consumer/article/213862/ Fri, 07 Oct 2011 17:27:48 GMT As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement. Direct Marketing News Just like the smartphone before it, tablets are officially here to stay. Tablet penetration is expected to triple this year and double again next year, so smart brands are giving careful consideration to this new format. http://www.dmnews.com/incorporating-tablets-into-mobile-marketing-strategy/article/212528/ Sat, 01 Oct 2011 04:00:00 GMT Just like the smartphone before it, tablets are officially here to stay. Tablet penetration is expected to triple this year and double again next year, so smart brands are giving careful consideration to this new format. Direct Marketing News