http://www.dmnews.com/video-ads/topic/14013/ Articles tagged with Video Ads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream. http://www.dmnews.com/how-to-get-started-with-in-stream-video-advertising/article/260598/ Fri, 28 Sep 2012 13:30:00 GMT In-stream video may feel like a bit of a mystery, but advertisers are finally ready to dive in and try it. Here are some tips on how to ease into in-stream. Direct Marketing News Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles. http://www.dmnews.com/playing-with-terry-crews-muscles/article/256894/ Thu, 30 Aug 2012 22:07:18 GMT Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles. Direct Marketing News Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim. http://www.dmnews.com/web-videos-targeting-versus-tvs-reach/article/247017/ Sun, 01 Jul 2012 04:00:00 GMT Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim. Direct Marketing News Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering. http://www.dmnews.com/jivox-launches-brand-engagement-lift-technology/article/247956/ Thu, 28 Jun 2012 21:13:42 GMT Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering. Direct Marketing News AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO. http://www.dmnews.com/adcolony-names-apple-ex-pat-its-first-cro/article/245787/ Fri, 15 Jun 2012 12:00:00 GMT AdColony, a mobile video marketing platform company based in Los Angeles, has named Mike Owen as its first CRO. Direct Marketing News Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily. http://www.dmnews.com/mma-forum-mobile-turns-traditional-video-on-its-head/article/245328/ Tue, 12 Jun 2012 16:07:03 GMT Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily. Direct Marketing News Video advertising gets personal with Youtube and Hulu's latest ad selections. http://www.dmnews.com/smart-marketers-dont-need-to-target-you-you-can-do-it-for-them/article/244188/ Mon, 04 Jun 2012 17:57:37 GMT Video advertising gets personal with Youtube and Hulu's latest ad selections. Direct Marketing News Google subsidiary YouTube rolled out to the general public Google AdWords for video, a self-service and pay-per-view video ad platform, said Lane Shackleton, product manager at YouTube. http://www.dmnews.com/youtube-rolls-out-google-adwords-for-video/article/237810/ Mon, 23 Apr 2012 20:52:12 GMT Google subsidiary YouTube rolled out to the general public Google AdWords for video, a self-service and pay-per-view video ad platform, said Lane Shackleton, product manager at YouTube. Direct Marketing News Online television network Hulu will charge advertisers only when a video stream is fully delivered, said Jason Kilar, Hulu's CEO, during his keynote at the Ad Age Digital Conference in New York City. http://www.dmnews.com/hulu-revamps-ad-pricing-model/article/236837/ Tue, 17 Apr 2012 14:20:30 GMT Online television network Hulu will charge advertisers only when a video stream is fully delivered, said Jason Kilar, Hulu's CEO, during his keynote at the Ad Age Digital Conference in New York City. Direct Marketing News Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness. http://www.dmnews.com/adfonic-launches-video-advertising-for-mobile/article/236323/ Thu, 12 Apr 2012 20:22:40 GMT Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness. Direct Marketing News