http://www.dmnews.com/digital-display/topic/14012/ Articles tagged with Digital Display from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could. http://www.dmnews.com/buying-display-focus-on-quality/article/217254/ Thu, 01 Dec 2011 05:00:00 GMT Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could. Direct Marketing News Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon. http://www.dmnews.com/verizon-changes-privacy-policy-to-build-targeted-ad-program/article/214297/ Thu, 13 Oct 2011 19:10:09 GMT Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon. Direct Marketing News Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie." http://www.dmnews.com/sharpie-puts-fans-creativity-at-center-of-back-to-school-campaign/article/212417/ Sat, 01 Oct 2011 04:00:00 GMT Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie." Direct Marketing News