http://www.dmnews.com/dma-2011/topic/14010/ Articles tagged with DMA 2011 from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning." http://www.dmnews.com/dma-show-agenda-short-on-specifics/article/215186/ Tue, 01 Nov 2011 04:00:00 GMT Wikipedia defines "information design" as "the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where data is complex or unstructured, a visual representation can express its meaning." Direct Marketing News Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs. http://www.dmnews.com/marketing-executives-sound-off-on-daily-deal-craze/article/212416/ Sat, 01 Oct 2011 04:00:00 GMT Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs. Direct Marketing News Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing. http://www.dmnews.com/qa-patrick-mclean-vp-of-digital-marketing-capital-one/article/212415/ Sat, 01 Oct 2011 04:00:00 GMT Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing. Direct Marketing News As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
. http://www.dmnews.com/real-world-challenges-for-real-time-marketers/article/212414/ Sat, 01 Oct 2011 04:00:00 GMT As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
. Direct Marketing News