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        <title>Articles tagged with Cost Reductions from Direct Marketing News</title>
        <link>http://www.dmnews.com/cost-reductions/topic/14006/</link>
        <description>Articles tagged with Cost Reductions from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>Marketing and the Interboom</title>
          <description>In lean economic times marketing can harness technology to streamline costs and improve results.</description>
          <link>http://www.dmnews.com/marketing-and-the-interboom/article/274911/</link>
          <pubDate>Mon, 07 Jan 2013 14:00:00 GMT</pubDate>
          <itunes:summary>In lean economic times marketing can harness technology to streamline costs and improve results.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Mailers must back postal cuts</title>
          <description>The fur is flying and everyone is yammering now that the US Postal Service is taking steps to rationalize its network. In August, USPS served public notice of its intent to close underperforming retail  locations.</description>
          <link>http://www.dmnews.com/mailers-must-back-postal-cuts/article/212405/</link>
          <pubDate>Sat, 01 Oct 2011 04:00:00 GMT</pubDate>
          <itunes:summary>The fur is flying and everyone is yammering now that the US Postal Service is taking steps to rationalize its network. In August, USPS served public notice of its intent to close underperforming retail  locations.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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