http://www.dmnews.com/target/topic/14004/ Articles tagged with Target from Direct Marketing News Direct Marketing News web@haymarketmedia.com no On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax. http://www.dmnews.com/online-tax-debate-grows-as-retailers-and-states-weigh-in-on-the-clash/article/256389/ Sat, 01 Sep 2012 04:00:00 GMT On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax. Direct Marketing News Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research. http://www.dmnews.com/brainy-marketing/article/256058/ Mon, 27 Aug 2012 13:30:00 GMT Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research. Direct Marketing News One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team. http://www.dmnews.com/shrink-database-to-grow-leads/article/247347/ Sun, 01 Jul 2012 04:00:00 GMT One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team. Direct Marketing News Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases. http://www.dmnews.com/consumer-commitment-phobes-force-companies-to-change-strategies/article/237313/ Thu, 19 Apr 2012 19:37:11 GMT Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases. Direct Marketing News Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into. http://www.dmnews.com/target-targets-twi-hards/article/233741/ Sun, 01 Apr 2012 04:00:00 GMT Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into. Direct Marketing News Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust. http://www.dmnews.com/marketing-trends-get-personal-in-2012/article/220425/ Wed, 21 Dec 2011 20:42:16 GMT Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust. Direct Marketing News It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept. http://www.dmnews.com/target-flop-shows-need-for-tech-prep/article/212404/ Sat, 01 Oct 2011 04:00:00 GMT It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept. Direct Marketing News Email marketing, considered the first line of customer engagement, leads the charge to increase Web traffic and drive sales. However, setting up an email service independently relies on a large time and capital investment. http://www.dmnews.com/manage-marketing-data-and-triggered-emails/article/222955/ Thu, 01 Sep 2011 04:00:00 GMT Email marketing, considered the first line of customer engagement, leads the charge to increase Web traffic and drive sales. However, setting up an email service independently relies on a large time and capital investment. Direct Marketing News