http://www.dmnews.com/brand-commerce/topic/13995/ Articles tagged with Brand Commerce from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all. http://www.dmnews.com/transaction-and-experience-the-twain-must-meet/article/263188/ Thu, 11 Oct 2012 14:59:04 GMT Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all. Direct Marketing News The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration. http://www.dmnews.com/oreck-cleans-up-with-brand-intelligent-direct-response-marketing-campaigns/article/247555/ Sun, 01 Jul 2012 04:00:00 GMT The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration. Direct Marketing News While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself. http://www.dmnews.com/what-lady-gaga-can-teach-marketers/article/243124/ Tue, 29 May 2012 13:58:55 GMT While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself. Direct Marketing News Johnson and Johnson will promote Michael Sneed to VP of global corporate affairs effective Jan. 1, the company said in a statement. He will report to Johnson and Johnson chairman and CEO William Weldon. http://www.dmnews.com/johnson-and-johnson-names-new-marketing-chief/article/219394/ Wed, 14 Dec 2011 18:30:07 GMT Johnson and Johnson will promote Michael Sneed to VP of global corporate affairs effective Jan. 1, the company said in a statement. He will report to Johnson and Johnson chairman and CEO William Weldon. Direct Marketing News When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels. http://www.dmnews.com/email-the-foundation-of-engaged-brand-commerce/article/212396/ Sat, 01 Oct 2011 04:00:00 GMT When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels. Direct Marketing News