http://www.dmnews.com/optout/topic/13990/ Articles tagged with Opt-out from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness. http://www.dmnews.com/why-every-marketer-should-understand-the-permission-curve/article/279145/ Tue, 05 Feb 2013 17:14:59 GMT Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness. Direct Marketing News Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement. http://www.dmnews.com/qa-jeff-nicholson-vp-of-global-marketing-at-pitney-bowes-software/article/223426/ Tue, 17 Jan 2012 16:07:08 GMT Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement. Direct Marketing News The amount of unsolicited mail I receive from charities is prodigious to say the least. Don't get me wrong. I don't think I'm being scammed - I just feel like I'm being spammed. Maybe opting out is the only answer? http://www.dmnews.com/pack-your-bags-were-going-on-a-guilt-trip/article/215857/ Wed, 02 Nov 2011 16:22:40 GMT The amount of unsolicited mail I receive from charities is prodigious to say the least. Don't get me wrong. I don't think I'm being scammed - I just feel like I'm being spammed. Maybe opting out is the only answer? Direct Marketing News North American marketers are preparing for Canada's anti-spam law, known as CASL, which could go into effect as early as the fourth quarter of this year. However, industry experts say most legitimate American marketers are ready for the law. http://www.dmnews.com/marketers-ready-for-canadian-anti-spam-law/article/212389/ Sat, 01 Oct 2011 04:00:00 GMT North American marketers are preparing for Canada's anti-spam law, known as CASL, which could go into effect as early as the fourth quarter of this year. However, industry experts say most legitimate American marketers are ready for the law. Direct Marketing News