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        <title>Articles tagged with Mobile App from Direct Marketing News</title>
        <link>http://www.dmnews.com/mobile-app/topic/13976/</link>
        <description>Articles tagged with Mobile App from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>Wendy&apos;s app puts healthy fast food at your fingertips</title>
          <description>Wendy&apos;s&apos; nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.</description>
          <link>http://www.dmnews.com/wendys-app-puts-healthy-fast-food-at-your-fingertips/article/260491/</link>
          <pubDate>Mon, 01 Oct 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Wendy&apos;s&apos; nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Get buzzed faster: Dunkin&apos; Donuts launches mobile payment and gift app</title>
          <description>Dunkin&apos; Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.</description>
          <link>http://www.dmnews.com/get-buzzed-faster-dunkin-donuts-launches-mobile-payment-and-gift-app/article/254957/</link>
          <pubDate>Thu, 16 Aug 2012 20:43:13 GMT</pubDate>
          <itunes:summary>Dunkin&apos; Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Snickers Russia highlights cautionary tales</title>
          <description>According to Snickers, when people are hungry, they do stupid things.</description>
          <link>http://www.dmnews.com/snickers-russia-highlights-cautionary-tales/article/251402/</link>
          <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
          <itunes:summary>According to Snickers, when people are hungry, they do stupid things.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Neolane&apos;s mobile solution personalizes push notifications</title>
          <description>Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.</description>
          <link>http://www.dmnews.com/neolanes-mobile-solution-personalizes-push-notifications/article/247535/</link>
          <pubDate>Tue, 26 Jun 2012 20:35:34 GMT</pubDate>
          <itunes:summary>Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>New Facebook App Center highlights importance of mobile </title>
          <description>Facebook&apos;s new App Center will go live in the coming weeks, but developers can begin submitting both free and paid apps for consideration now.</description>
          <link>http://www.dmnews.com/new-facebook-app-center-highlights-importance-of-mobile/article/240609/</link>
          <pubDate>Thu, 10 May 2012 19:07:44 GMT</pubDate>
          <itunes:summary>Facebook&apos;s new App Center will go live in the coming weeks, but developers can begin submitting both free and paid apps for consideration now.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>AT&amp;T launches mobile point-of-sale app for companies</title>
          <description>AT&amp;T has partnered with electronic payments firm VeriFone to launch a new mobile app.</description>
          <link>http://www.dmnews.com/att-launches-mobile-point-of-sale-app-for-companies/article/240183/</link>
          <pubDate>Tue, 08 May 2012 18:49:16 GMT</pubDate>
          <itunes:summary>AT&amp;T has partnered with electronic payments firm VeriFone to launch a new mobile app.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Point Inside launches network targeting in-store consumers</title>
          <description>Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.</description>
          <link>http://www.dmnews.com/point-inside-launches-network-targeting-in-store-consumers/article/236097/</link>
          <pubDate>Wed, 11 Apr 2012 17:20:30 GMT</pubDate>
          <itunes:summary>Point Inside, a provider of mobile engagement solutions, launched nSide, a private ad network designed to allow retailers to send targeted advertising messages to in-store consumers, said Point Inside CMO Todd Sherman.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Macy&apos;s transformation</title>
          <description>Retail icon Macy&apos;s refashions its flagship store and marketing strategy.</description>
          <link>http://www.dmnews.com/macys-transformation/article/233631/</link>
          <pubDate>Sun, 01 Apr 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Retail icon Macy&apos;s refashions its flagship store and marketing strategy.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Pinkberry to accept Google Wallet at 69 retail locations</title>
          <description>The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.</description>
          <link>http://www.dmnews.com/pinkberry-to-accept-google-wallet-at-69-retail-locations/article/232714/</link>
          <pubDate>Mon, 19 Mar 2012 20:56:12 GMT</pubDate>
          <itunes:summary>The frozen yogurt franchise Pinkberry will accept payments and process coupons through Google Wallet, an NFC-powered Android app for smartphones, at 69 of its retail locations, said a Google Commerce blog post.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Shoppers prefer mobile websites over mobile apps</title>
          <description>Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.</description>
          <link>http://www.dmnews.com/shoppers-prefer-mobile-websites-over-mobile-apps/article/231689/</link>
          <pubDate>Mon, 12 Mar 2012 20:34:58 GMT</pubDate>
          <itunes:summary>Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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