http://www.dmnews.com/direct-marketing-association/topic/13840/ Articles tagged with Direct Marketing Association from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum. http://www.dmnews.com/regulations-on-consumer-data-and-privacy-must-be-modernized/article/289569/ Fri, 19 Apr 2013 12:38:51 GMT Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum. Direct Marketing News Four areas of concern and interest about data and privacy for marketers right now. http://www.dmnews.com/marketers-remain-a-focus-for-policymakers/article/282471/ Fri, 01 Mar 2013 15:30:35 GMT Four areas of concern and interest about data and privacy for marketers right now. Direct Marketing News Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24. http://www.dmnews.com/big-data-innovate-or-stagnate/article/277321/ Thu, 24 Jan 2013 12:00:00 GMT Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24. Direct Marketing News Direct Marketing News staffers report on noteworthy new products from the convention floor. http://www.dmnews.com/live-from-dma2012-the-booth-review/article/263932/ Tue, 16 Oct 2012 18:01:16 GMT Direct Marketing News staffers report on noteworthy new products from the convention floor. Direct Marketing News What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. http://www.dmnews.com/bridging-the-channel-divide/article/256393/ Sat, 01 Sep 2012 04:00:00 GMT What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. Direct Marketing News The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12% http://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/ Thu, 14 Jun 2012 19:47:26 GMT The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12% Direct Marketing News Marketers must leverage data in service of the consumer and protect their information like never before. http://www.dmnews.com/data-with-great-power-comes-even-greater-responsibility/article/232295/ Sun, 01 Apr 2012 04:00:00 GMT Marketers must leverage data in service of the consumer and protect their information like never before. Direct Marketing News With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming. http://www.dmnews.com/marketers-apply-analysis-and-organization-to-data-collection/article/232217/ Sun, 01 Apr 2012 04:00:00 GMT With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming. Direct Marketing News Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels. http://www.dmnews.com/digital-and-traditional-channels-must-meet/article/222162/ Sun, 01 Jan 2012 05:00:00 GMT Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels. Direct Marketing News Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge. http://www.dmnews.com/the-evolution-of-online-behavioral-advertising-self-regulation/article/220012/ Mon, 19 Dec 2011 18:30:18 GMT Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge. Direct Marketing News