http://www.dmnews.com/cpg-marketing/topic/13787/ Articles tagged with CPG Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have. http://www.dmnews.com/grocery-retailers-check-out-digital-coupons-with-mixed-approaches/article/270047/ Sat, 01 Dec 2012 05:00:00 GMT Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have. Direct Marketing News For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms. http://www.dmnews.com/frugal-users-pinterest-more-active-than-facebook-and-twitter-for-digital-coupons/article/267041/ Fri, 09 Nov 2012 12:20:00 GMT For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms. Direct Marketing News Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA. http://www.dmnews.com/study-cpg-website-visits-boost-in-store-sales/article/225375/ Mon, 30 Jan 2012 20:31:00 GMT Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA. Direct Marketing News While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change. http://www.dmnews.com/cpg-brands-dive-headfirst-into-digital-sphere/article/210174/ Thu, 01 Sep 2011 04:00:00 GMT While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change. Direct Marketing News