http://www.dmnews.com/drtv-spending/topic/13786/ Articles tagged with DRTV Spending from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media. http://www.dmnews.com/drtv-marketers-tune-out-social/article/269808/ Sat, 01 Dec 2012 05:00:00 GMT A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media. Direct Marketing News As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. http://www.dmnews.com/microsofts-videosurf-acquisition-signifies-a-dr-marketing-breakthrough/article/217399/ Tue, 22 Nov 2011 17:49:07 GMT As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. Direct Marketing News Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. http://www.dmnews.com/mtv-direct-response-exec-out-after-kickbacks-investigation-report/article/211983/ Wed, 14 Sep 2011 16:05:39 GMT Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. Direct Marketing News Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
. http://www.dmnews.com/more-than-television/article/210140/ Thu, 01 Sep 2011 04:00:00 GMT Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
. Direct Marketing News