http://www.dmnews.com/attribution-metrics/topic/13785/ Articles tagged with Attribution Metrics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Search creates an illusion that it is more effective than it is in reality. http://www.dmnews.com/are-we-asking-search-to-do-too-much/article/289955/ Tue, 23 Apr 2013 11:00:00 GMT Search creates an illusion that it is more effective than it is in reality. Direct Marketing News Marketers are getting sharper at attributing which online ad impressions lead to conversions. http://www.dmnews.com/the-click-that-counts/article/274006/ Tue, 01 Jan 2013 05:00:00 GMT Marketers are getting sharper at attributing which online ad impressions lead to conversions. Direct Marketing News Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain. http://www.dmnews.com/fully-utilize-attribution-in-search-marketing/article/247530/ Sun, 01 Jul 2012 04:00:00 GMT Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain. Direct Marketing News While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence. http://www.dmnews.com/calculating-the-attribution-value-of-emotion/article/212886/ Mon, 26 Sep 2011 21:36:23 GMT While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence. Direct Marketing News Manu Mathew
, cofounder and CEO of Visual IQ,
 and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric. http://www.dmnews.com/is-the-click-through-rate-a-dead-metric/article/210139/ Thu, 01 Sep 2011 04:00:00 GMT Manu Mathew
, cofounder and CEO of Visual IQ,
 and James Burrows, EVP of global sales at e-Miles, discuss whether the click-through rate is a dead metric. Direct Marketing News