http://www.dmnews.com/engagement/topic/13784/ Articles tagged with Engagement from Direct Marketing News Direct Marketing News web@haymarketmedia.com no But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right? http://www.dmnews.com/marketing-is-hard-/article/294651/ Thu, 23 May 2013 17:00:11 GMT But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right? Direct Marketing News Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville. http://www.dmnews.com/so-many-sides-of-you/article/294285/ Tue, 21 May 2013 17:17:56 GMT Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville. Direct Marketing News According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help. http://www.dmnews.com/just-ask-watson-ibm-unveils-the-watson-engagement-advisor/article/294283/ Tue, 21 May 2013 17:06:22 GMT According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help. Direct Marketing News Marketers aiming to increase retention must embrace a customer-success philosophy. http://www.dmnews.com/the-new-bottom-line-customer-success/article/293256/ Tue, 14 May 2013 16:03:00 GMT Marketers aiming to increase retention must embrace a customer-success philosophy. Direct Marketing News Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue. http://www.dmnews.com/real-time-data-that-sparkles/article/291934/ Mon, 06 May 2013 11:00:00 GMT Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue. Direct Marketing News Our world of direct response has changed; it's no longer just about generating an immediate response from consumers. http://www.dmnews.com/a-direct-response-to-engagement/article/290483/ Wed, 01 May 2013 04:00:00 GMT Our world of direct response has changed; it's no longer just about generating an immediate response from consumers. Direct Marketing News Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach. http://www.dmnews.com/building-direct-connections/article/290484/ Wed, 01 May 2013 04:00:00 GMT Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach. Direct Marketing News Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation. http://www.dmnews.com/turning-loyal-customers-into-brand-evangelists/article/290578/ Wed, 01 May 2013 04:00:00 GMT Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation. Direct Marketing News It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series. http://www.dmnews.com/revimedia-video-series-part-2-use-content-to-bolster-your-lead-gen/article/290601/ Thu, 25 Apr 2013 20:24:57 GMT It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series. Direct Marketing News All marketers want a committed relationship. Make consumers fall in love with four Facebook steps. http://www.dmnews.com/facebook-a-dating-game-for-marketers/article/290581/ Thu, 25 Apr 2013 19:00:19 GMT All marketers want a committed relationship. Make consumers fall in love with four Facebook steps. Direct Marketing News