http://www.dmnews.com/drtv-advertising/topic/13782/ Articles tagged with DRTV Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The U.S. Hispanic market is growing by leaps and bounds—so why haven't many advertisers determined a way to reach out to it yet? http://www.dmnews.com/se-habla-español-the-growing-opportunity-of-hispanic-direct-response/article/280973/ Tue, 19 Feb 2013 21:11:22 GMT The U.S. Hispanic market is growing by leaps and bounds—so why haven't many advertisers determined a way to reach out to it yet? Direct Marketing News DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale. http://www.dmnews.com/will-mobile-apps-give-drtv-appeals-their-due/article/278170/ Fri, 01 Feb 2013 05:00:00 GMT DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale. Direct Marketing News A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website. http://www.dmnews.com/for-annuitycom-drtv-is-a-safe-bet/article/275744/ Mon, 14 Jan 2013 13:00:00 GMT A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website. Direct Marketing News The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world. http://www.dmnews.com/catalogs-and-beyond-hampton-directs-evolving-channel-strategies/article/271919/ Mon, 10 Dec 2012 17:27:29 GMT The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world. Direct Marketing News As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL? http://www.dmnews.com/to-click-or-call-the-drtv-question/article/270975/ Tue, 04 Dec 2012 12:00:00 GMT As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL? Direct Marketing News A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media. http://www.dmnews.com/drtv-marketers-tune-out-social/article/269808/ Sat, 01 Dec 2012 05:00:00 GMT A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media. Direct Marketing News A multichannel approach provides a clearer picture of DRTV's potential. http://www.dmnews.com/drtv-changes-channels/article/251617/ Wed, 01 Aug 2012 04:00:00 GMT A multichannel approach provides a clearer picture of DRTV's potential. Direct Marketing News As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. http://www.dmnews.com/microsofts-videosurf-acquisition-signifies-a-dr-marketing-breakthrough/article/217399/ Tue, 22 Nov 2011 17:49:07 GMT As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities. Direct Marketing News Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. http://www.dmnews.com/mtv-direct-response-exec-out-after-kickbacks-investigation-report/article/211983/ Wed, 14 Sep 2011 16:05:39 GMT Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases. Direct Marketing News SunSetter Awnings, a retailer of awning products and backyard accessories, wanted to create a direct response TV campaign that would drive consumers to purchase products over the telephone, on the company's e-commerce site, through Costco.com, or from the company's network of 500 authorized dealers. http://www.dmnews.com/sunsetter-directs-viewers-outdoors-with-drtv-spots/article/210304/ Thu, 01 Sep 2011 04:00:00 GMT SunSetter Awnings, a retailer of awning products and backyard accessories, wanted to create a direct response TV campaign that would drive consumers to purchase products over the telephone, on the company's e-commerce site, through Costco.com, or from the company's network of 500 authorized dealers. Direct Marketing News