http://www.dmnews.com/ad-campaign/topic/1378/ Articles tagged with Ad Campaign from Direct Marketing News Direct Marketing News web@haymarketmedia.com no How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads. http://www.dmnews.com/man-up-brut-style/article/250435/ Mon, 16 Jul 2012 17:59:42 GMT How manly is too manly? Brut's tagline, "the essence of man," takes on a new meaning with its 2012 campaign ads. Direct Marketing News AOL will guarantee audience delivery for online video marketing campaigns across AOL's properties, said Charles Gabriel, VP of sales at AOL Video. http://www.dmnews.com/aol-offers-guaranteed-audience-delivery-for-video-campaigns/article/236768/ Mon, 16 Apr 2012 19:35:44 GMT AOL will guarantee audience delivery for online video marketing campaigns across AOL's properties, said Charles Gabriel, VP of sales at AOL Video. Direct Marketing News Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages. http://www.dmnews.com/sonic-goes-direct-with-those-2-guys-campaign/article/228927/ Wed, 22 Feb 2012 22:33:14 GMT Sonic Drive-In launched its "Those 2 Guys" campaign on Feb. 22, after a two-week "prelaunch phase" that included a number of direct elements, such as an online petition and social media pages. Direct Marketing News In the battle over your good health, New York City has already decided you're a loser. http://www.dmnews.com/give-me-cheese-andor-give-me-death/article/227163/ Thu, 09 Feb 2012 20:33:11 GMT In the battle over your good health, New York City has already decided you're a loser. Direct Marketing News The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. http://www.dmnews.com/how-to-piss-people-off-as-an-effective-marketing-tactic/article/221976/ Thu, 05 Jan 2012 18:25:38 GMT The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention. Direct Marketing News Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28. http://www.dmnews.com/reebok-settles-with-ftc-for-25-million-over-deceptive-ads/article/213025/ Wed, 28 Sep 2011 15:41:26 GMT Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28. Direct Marketing News Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline. http://www.dmnews.com/foster-grant-debuts-integrated-marketing-campaign/article/200819/ Mon, 18 Apr 2011 04:00:00 GMT Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant sunglasses line via MMB, Boston. The effort, which features TV, radio and digital elements including social media, and will eventually incorporate email and search engine marketing, resurrects the brand's "Who's that behind those Foster Grants?" tagline. Direct Marketing News Data and technology are not the answer to your marketing problems. http://www.dmnews.com/a-call-for-creativity/article/199952/ Mon, 04 Apr 2011 19:16:57 GMT Data and technology are not the answer to your marketing problems. Direct Marketing News 2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media. http://www.dmnews.com/predictions-for-media-buying-in-2011/article/191442/ Mon, 22 Nov 2010 19:06:44 GMT 2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media. Direct Marketing News Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day." http://www.dmnews.com/americas-got-yodelers/article/152169/ Tue, 13 Oct 2009 14:50:43 GMT Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day." Direct Marketing News