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        <title>Articles tagged with Rewards Programs from Direct Marketing News</title>
        <link>http://www.dmnews.com/rewards-programs/topic/13776/</link>
        <description>Articles tagged with Rewards Programs from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
        <item>
          <title>I Want You to Want Me</title>
          <description>Hard Rock Café turns its loyalty program up to 11 with a global relaunch.</description>
          <link>http://www.dmnews.com/i-want-you-to-want-me/article/290063/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Hard Rock Café turns its loyalty program up to 11 with a global relaunch.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Casino and hotel giants fail to take advantage of their direct and online marketing strategies</title>
          <description>MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.</description>
          <link>http://www.dmnews.com/casino-and-hotel-giants-fail-to-take-advantage-of-their-direct-and-online-marketing-strategies/article/233760/</link>
          <pubDate>Sun, 01 Apr 2012 04:00:00 GMT</pubDate>
          <itunes:summary>MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Southwest Airlines Rapid Rewards forms agreement with Freecreditscore.com </title>
          <description>Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.</description>
          <link>http://www.dmnews.com/southwest-airlines-rapid-rewards-forms-agreement-with-freecreditscorecom/article/232419/</link>
          <pubDate>Fri, 16 Mar 2012 20:44:02 GMT</pubDate>
          <itunes:summary>Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Constant Contact acquires CardStar</title>
          <description>Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.</description>
          <link>http://www.dmnews.com/constant-contact-acquires-cardstar/article/223735/</link>
          <pubDate>Thu, 19 Jan 2012 10:00:00 GMT</pubDate>
          <itunes:summary>Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>American Express offers card members deals on Seamless</title>
          <description>American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express&apos; Blue Savings Program, both companies said Dec. 8.</description>
          <link>http://www.dmnews.com/american-express-offers-card-members-deals-on-seamless/article/218616/</link>
          <pubDate>Thu, 08 Dec 2011 21:34:36 GMT</pubDate>
          <itunes:summary>American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express&apos; Blue Savings Program, both companies said Dec. 8.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Office supply chains apply integrated  strategies to stoke sluggish sales</title>
          <description>Office supply chains Staples and Office Depot started the year in equally disappointing fashion.</description>
          <link>http://www.dmnews.com/office-supply-chains-apply-integrated-strategies-to-stoke-sluggish-sales/article/217476/</link>
          <pubDate>Thu, 01 Dec 2011 05:00:00 GMT</pubDate>
          <itunes:summary>Office supply chains Staples and Office Depot started the year in equally disappointing fashion.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Brands award customers points and gain appeal through online rewards programs</title>
          <description>There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin&apos; Donuts making the leap.</description>
          <link>http://www.dmnews.com/brands-award-customers-points-and-gain-appeal-through-online-rewards-programs/article/210123/</link>
          <pubDate>Thu, 01 Sep 2011 04:00:00 GMT</pubDate>
          <itunes:summary>There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin&apos; Donuts making the leap.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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