http://www.dmnews.com/voters/topic/13774/ Articles tagged with Voters from Direct Marketing News Direct Marketing News web@haymarketmedia.com no For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime. http://www.dmnews.com/best-political-marketing-campaign-ever-the-ads-that-ousted-pinochet/article/285979/ Tue, 26 Mar 2013 11:00:00 GMT For the admen behind Chile's 1988 "No" campaign, ROI was casting out notorious dictator General Augusto Pinochet in a vote on the legitimacy of his bloody regime. Direct Marketing News Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media. http://www.dmnews.com/politicians-can-run-but-they-cant-hide/article/265239/ Thu, 01 Nov 2012 04:00:00 GMT Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media. Direct Marketing News The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere. http://www.dmnews.com/political-marketers-gear-up-for-the-2012-season-with-interactive-direct-mail-tools/article/221014/ Sun, 01 Jan 2012 05:00:00 GMT The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere. Direct Marketing News Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies. http://www.dmnews.com/political-marketers-weigh-digital-direct-mail/article/210122/ Thu, 01 Sep 2011 04:00:00 GMT Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies. Direct Marketing News