http://www.dmnews.com/sms-campaigns/topic/13773/ Articles tagged with SMS Campaigns from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate? http://www.dmnews.com/avenue-goes-off-in-a-new-mobile-direction/article/280129/ Tue, 12 Feb 2013 22:34:07 GMT The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate? Direct Marketing News The agency officially okays the sending of confirmation texts to consumers who opt out of receiving promotional SMS messages. http://www.dmnews.com/fcc-clears-confirmation-texts-for-sms-opt-outs/article/270641/ Fri, 30 Nov 2012 22:10:40 GMT The agency officially okays the sending of confirmation texts to consumers who opt out of receiving promotional SMS messages. Direct Marketing News For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. http://www.dmnews.com/a-short-message-solution-to-reviving-apps/article/269132/ Tue, 20 Nov 2012 15:35:59 GMT For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy. Direct Marketing News Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google. http://www.dmnews.com/qa-pete-deutschman-founder-and-chief-buddy-the-buddy-group/article/219902/ Mon, 09 Jan 2012 21:30:00 GMT Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google. Direct Marketing News Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database. http://www.dmnews.com/six-flags-wins-teens-with-mobile-program/article/216696/ Sun, 13 Nov 2011 18:53:45 GMT Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database. Direct Marketing News Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies. http://www.dmnews.com/political-marketers-weigh-digital-direct-mail/article/210122/ Thu, 01 Sep 2011 04:00:00 GMT Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies. Direct Marketing News