http://www.dmnews.com/online-advertising/topic/1377/ Articles tagged with Online Advertising from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Proposed do-not-track regulations will indeed harm the Adv/DDM industry. http://www.dmnews.com/13-insights-into-dnt-issues/article/291341/ Wed, 01 May 2013 13:21:45 GMT Proposed do-not-track regulations will indeed harm the Adv/DDM industry. Direct Marketing News Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising" http://www.dmnews.com/adtech-googles-five-digital-advertising-trends/article/288293/ Wed, 10 Apr 2013 19:03:12 GMT Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising" Direct Marketing News In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? http://www.dmnews.com/which-iconic-luxury-automobile-brand-has-the-drive-to-finish-first/article/286346/ Mon, 01 Apr 2013 04:00:00 GMT In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? Direct Marketing News The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing? http://www.dmnews.com/which-dating-site-delivers-the-love-matchcom-vs-eharmony/article/278257/ Fri, 01 Feb 2013 05:00:00 GMT The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing? Direct Marketing News How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are. http://www.dmnews.com/three-steps-for-providing-a-personalized-online-experience/article/276952/ Tue, 22 Jan 2013 16:11:30 GMT How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are. Direct Marketing News Marketers are getting sharper at attributing which online ad impressions lead to conversions. http://www.dmnews.com/the-click-that-counts/article/274006/ Tue, 01 Jan 2013 05:00:00 GMT Marketers are getting sharper at attributing which online ad impressions lead to conversions. Direct Marketing News The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target. http://www.dmnews.com/convincing-distracted-users-to-stick-around/article/264699/ Mon, 22 Oct 2012 16:38:00 GMT The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target. Direct Marketing News A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year. http://www.dmnews.com/internet-giant-google-loses-a-few-inches/article/264410/ Fri, 19 Oct 2012 16:08:00 GMT A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year. Direct Marketing News The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes. http://www.dmnews.com/attention-digital-agencies-regulatory-issues-you-need-to-monitor/article/263028/ Fri, 12 Oct 2012 04:00:00 GMT The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes. Direct Marketing News While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma. http://www.dmnews.com/content-verification-helps-brands-keep-their-currency/article/251414/ Wed, 01 Aug 2012 04:00:00 GMT While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma. Direct Marketing News